Philosophy and Values
‘Human exists to the extent that he fulfils himself.’
As a matter of fact the same holds true for a company.
We would like to be a professional team making effective decisions and establishing appropriate principles in the industry.
We seek to interpret the law in a proper way, to apply rules and standards existing in the industry reasonably, to assist advertising community in making decisions guided by actual processes and to use the resources efficiently while creating and placing advertising campaigns.
Optimal decisions save resources. They always do.