Alcohol Advertisers Launch Self-Regulation Pact in Europe

As regulators threaten further restrictions on the estimated $2.6 billion spent on alcohol marketing in Europe, the biggest advertisers are launching a Responsible Marketing Pact today to strengthen self-regulation.

The idea is to align rules and set common standards, said Malte Lohan, director of public affairs at the World Federation of Advertisers. The WFA and the eight marketers who account for most European alcohol ad spending -- AB InBev, Bacardi, Brown-Forman, Carlsberg, Diageo, Heineken, Pernod Ricard and SAB Miller -- are behind the effort. More...

Source: Advertising Age